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Sass is an up-and-coming infused treats company, exploding onto the market with luxury gourmet comforts. Being a young brand in a competitive space, Sass needed a strong visual identity. Their target audience is active and involved young people including the LGBTQ community and creatives.
![Sass colors flower 1.png](https://static.wixstatic.com/media/7f81b8_c09082ff8bdc4271ae07944ff183954a~mv2.png/v1/fill/w_196,h_204,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Sass%20colors%20flower%201.png)
![Sass colors flower 2.png](https://static.wixstatic.com/media/7f81b8_2267c1f7819840e3800b37711eb91a80~mv2.png/v1/fill/w_259,h_267,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Sass%20colors%20flower%202.png)
![Sass colors flower 3.png](https://static.wixstatic.com/media/7f81b8_6aeb7f51cdcf4445ad31f1ae8617676e~mv2.png/v1/fill/w_323,h_340,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Sass%20colors%20flower%203.png)
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The tropical flower motif represents the CBD Ingredients which provide a small escape from everyday stresses.
![Sass-web-2.gif](https://static.wixstatic.com/media/7f81b8_d275e1ccad6248e7af6419fc4787d730~mv2.gif)
The color scheme was chosen to evoke a tropical vacation, vibrant yet carefree and was picked with the target audience in mind. A hot pink and lime green, complimented by a rich purple, combine to give off a creative and lively feel.
![Sass colors flower 4.png](https://static.wixstatic.com/media/7f81b8_f182b36e690448a29fba47604c23a15d~mv2.png/v1/fill/w_337,h_328,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Sass%20colors%20flower%204.png)
![Sass-insta-gif.gif](https://static.wixstatic.com/media/7f81b8_fc7e6e1c0e2c42fe934004bba3af5693~mv2.gif)
![Sass motif web.png](https://static.wixstatic.com/media/7f81b8_68091b4e1ce947ccbb1dc8b731a7a404~mv2.png/v1/fill/w_489,h_621,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Sass%20motif%20web.png)
![sas stickers web-01.png](https://static.wixstatic.com/media/7f81b8_1c4137d9796d4e798b29a9becd04a5e7~mv2.png/v1/fill/w_491,h_491,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/sas%20stickers%20web-01.png)
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